On January 1, 2009, 3ABN is launching a new 24-hour channel for children called the SonBeam Channel. Initially it will be available only to those with the MOIPTV and MOPCWeb systems. One of the tasks assigned to my department was creating a logo for this channel.
Goals of the design included making it unique, appealing to kids, cheery, bright, fun, and easy to animate. We also strove for simplicity and contemporary colors and shapes.