Goals of the design included making it unique, appealing to kids, cheery, bright, fun, and easy to animate. We also strove for simplicity and contemporary colors and shapes.

After several stages of review, this is the logo design chosen:

The logo looks best on dark backgrounds which accentuate the glowing sun. In those cases, the grey lettering is almost white. However, for light backgrounds we also created this version.

There is also a 3D version of this logo that is being developed. In the 3D version, the sun is a sphere, not a disc. The letters may have a tube shape. However, details of the 3D version have not been finalized yet. When the 3D version is complete, it may become the official logo in place of the flat one.